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For VP Marika Roberson, a lifetime of travel has become a roadmap for innovation
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For VP Marika Roberson, a lifetime of travel has shaped her approach to innovation. Growing up in Northern California, she learned early through camping, backpacking, and rafting wild rivers that creativity, effort, and shared experience lead to meaning. Those formative adventures laid the foundation for her work at INCA, where travel connects people with awe and growth. For Marika, innovation begins with listening, adaptability, and seeing familiar places in new ways.